FILMS – AN EFECTIVE FORM OF PROMOTION FOR TOURISM ACTIVITIES OF THE MEKONG DELTA
DOI:
https://doi.org/10.51453/2354-1431/2023/1044Keywords:
Travel by films, Films to the Mekong Delta, promote tourismAbstract
The Mekong Delta is one of the seven tourist regions of Vietnam with its own unique beauty and characteristics in culture and geomorphology. These two factors have highlighted the image of the Western destination in the hearts of tourists. In 2023, responding to the Government's digital transformation movement, the tourism industry will constantly promote links and promote destinations that combine digital transformation and application of 4.0 technology. In fact, from 2017 up to now, and a few years before that, Vietnam's destinations have been known mainly through the "film media channel”, but this activity has not been really effective. Because it is still not effective, isolated, without a roadmap and without investment and attention from all levels, industries and tourism businesses. Using data collection methods, the author's experience combined with expert methods, this research focuses on analyzing the strengths, weaknesses, opportunities and challenges (SWOT) of tourism promotion activities by movies. Thereby, the author provides directions and suggestions for the connection between "Filmmaking units - Tourism units and local authorities", in order to achieve effective marketing of Western destinations according to which inherent potential.
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