Develop tourism in association with the local marketing strategy in Tuyen Quang province
DOI:
https://doi.org/10.51453/2354-1431/2016/62Keywords:
Local marketing; marketing activities; local marketing strategies; Tuyen Quang’s tourism industry.Abstract
Local marketing has been gradually becoming an important factor in the development strategy
of each sector, each province and each country. This activity is to contribute to promoting image,
creating competitive products to meet demand and to increase attractiveness of localities for their
targeted customers. Tuyen Quang is a mountainous province in the North with advantages of its natural resources, landscape and people. Thus, Tuyen Quang has great potential for tourism development. To date, Tuyen Quang’s tourism industry, however, is not really commensurate with its potential and advantages. This paper seeks to study the situation of Tuyen Quang’s local marketing. From the research results, it puts forward some suggestions for local marketing strategies to contribute to development of Tuyen Quang’s tourism industry.
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References
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