PROMOTING TOURISM DESTINATION VIA THAI TELEVISION DRAMA
DOI:
https://doi.org/10.51453/2354-1431/2020/438Keywords:
Tourism, film induced tourism, television dramaAbstract
Tourism has a great impact on national economies. This hospitality industry has been used as a tool to increase gross domestic product by many governments. Recently, film induced tourism has become a very popular trend among travelers. However, this field of study can be deemed a new paradigm among Thai Tourism and Hospitality scholars. Therefore, in this article, the author explores and discusses this type of tourism. The main purpose of this academic writing is focused on how Thai television dramas and films can be employed to promote tourism destinations in the Northeast, Thailand. Since Nakhi, a popular TV drama of 2016 and Nakhi 2, the film produced in 2018 were made on the Northeastern locations, this paper delineates the speculated effects of both motion pictures on tourism business of the region. Guidelines on making use of the film influence to promote tourism were also given.
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