FACTOR ANALYSIS METHODOLOGY DISCOVERED THE FACTORS AFFECTING THE DIGITAL CONVERTER PROCESS OF SMALL AND MEDIUM ENTERPRISE IN HAI DUONG PROVINCE
Keywords:Digital transformation, of small and medium enterprises, factors affecting digital transformation.
Digital transformation is inevitably for businesses to improve their productivity and operational efficiency, but for digital transformation. Success requires many factors. Using exploratory factor analysis techniques, the study identified 6 factors affecting the digital transformation ability of enterprises, including: staff capacity, technology platform, pressure of enterprises, leadership, digital business strategy and corporate culture. Through exploratory factor analysis and multiple regression analysis with a survey sample of small and medium-sized enterprises in Hai Duong province, the study shows that the two factors that have the strongest impact on digital transformation are human capacity. members and technology platforms. In addition, there is no difference in digital transformation ability between enterprises of different sizes, business fields and ownership types.
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