EFFICIENCY EVALUATION OF MARKETING COMMUNICATIONS IN STUDENT ADMISSION OF TNU - UNIVERSITY OF SCIENCES
DOI:
https://doi.org/10.51453/2354-1431/2023/989Keywords:
marketing communication, higher education, student admissionAbstract
For higher education institutions, marketing communication activities in enrollment are essential activities. The effectiveness of these activities plays an important role in the development and reputation of educational institutions. The purpose of the research is to evaluate the effectiveness of marketing communication activities in full-time undergraduate enrollment of the TNU-University of Sciences through analyzing survey data, collecting opinions and evaluating of the students who have enrolled in this institution. From those analyzes and assessments, we offer some fundamental solutions to improve the effectiveness of marketing communication activities in enrollment for higher education institutions in Vietnam.Downloads
References
[1] Ha, V.H. (2022). Current status of access to university admission media - some raised issues (case study of Vietnam Academy of Agriculture), Vietnam Academy of Agriculture, https://xahoi.vnua.edu.vn/ tin-tuc-va-su-kien/thuc-trang-tiep-can-truyen-thong- tuyen-sinh-dai-hoc-mot-so-van-de-dat-ra-nghien-cuu- truong-hop-hoc-vien-nong-nghiep-viet-nam-45613.
[2] Huong, T., Linh, M. (2019). Media plays a huge role in student recruitment, Natural Resources and Environment Newspaper, https:// baotainguyenmoitruong.vn/truyen-thong-co-vai-tro-to- lon-trong-cong-tac-tuyen-sinh-294974.html.
[3] Phillip Kotler (2017). Marketing Management, Labour and Social Publisher Company Limited.
[4] Quynh, N.T. (2023). Marketing communication in regular university admission at Vietnamese universities, Industry and Trade Magazine, https:// tapchicongthuong.vn/bai-viet/truyen-thong-marketing- trong-tuyen-sinh-dai-hoc-chinh-quy-cua-cac-truong- dai-hoc-viet-nam-101920.htm.
[5] TNU - University of Sciences (2021). Regular university admission project in 2021.
[6] TNU - University of Sciences (2021). Report on regular university admission in 2021.
[7] TNU - University of Sciences (2022). Report on survey results of expectations/desires of new students of 19th course of the University of Sciences.
[8] TNU - University of Sciences (2022). Regular university admission project in 2022.
[9] TNU - University of Sciences (2022). Report on regular university admission in 2022.
[10] TNU - University of Sciences (2022). Report on survey results of expectations/desires of new students of 20th course of the University of Sciences.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All articles published in SJTTU are licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA) license. This means anyone is free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided they give appropriate attribution to the original author(s) and SJTTU, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to SJTTU to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
Although the conditions of the CC BY-SA license don't apply to authors (as the copyright holder of your article, you have no restrictions on your rights), by submitting to SJTTU, authors recognize the rights of readers, and must grant any third party the right to use their article to the extent provided by the license.
