RESEARCH ON THE APPLICATION OF THE AIDA MODEL IN INTERNAL COMMUNICATION AT TAN TRAO UNIVERSITY
DOI:
https://doi.org/10.51453/2354-1431/2024/1268Abstract
The article focuses on researching the application of the AIDA model (Attention, Interest, Desire, Action) in the internal communication strategy at Tan Trao University. The AIDA model has been proven to be an effective tool in marketing and communication, but its application in the educational environment is still limited. Through an analysis of the current internal communication practices at the university, the study identifies the limitations and proposes solutions for improvement based on each stage of the AIDA model. These solutions not only enhance the effectiveness of information dissemination but also promote engagement and a sense of unity among staff, faculty, employees, and students at the university.
Downloads
References
David G. Tucker (2017). Internal Communication in Universities: Building Stronger. Communication & Management Journal.
Do Thi Hong Nhung (2019). Communication Management in Higher Education. National Politics Publishing House.
Hoang Hong Ha (2019). Internal Communication in the New Context. Development and Integration Journal.
Le Thi Thu Ha, Lương Thi Dai Trang, Vu Quang Minh (2023). Intellectual Property Management of Vietnamese Startups: An Approach Based on the AIDA Model. Journal of Management and International Economics.
Nguyen Đinh Hoa (2014). Educational Communication: Some Theoretical and Practical Issues. Education Publishing House.
Nguyen Van Dung (2006). Communication: Theory and Basic Skills. Political Theory Publishing House.
Nguyễn Thị Hoàng Oanh (2021). Applying the AIDA Model to Evaluate Online Advertising Activities of the CodeGym Programming Training System in Hue Branch. University of Economics, Hue University.
Nguyen Yen Nhi, Dang Thi Viet Hoa, Nguyen Thanh Huyen, Tran Anh Tuan (2022). Improving the Effectiveness of Internal Communication at Hanoi University: Status and Solutions. Basic-Level Scientific and Technological Project. Hanoi University.
Philip Kotler (1995). Strategic Marketing for Educational Institutions. Prentice Hall.
Sagor Mondal (2023). AIDA MODEL for new ways to Communicate, Arizona State University.
Tran Ngoc Trang Ninh (2022). Identifying Factors Affecting the Effectiveness of Internal Communication in Vietnamese Agencies and Organizations. Journal of Information Technology and Communication Science.
University of Danang (2023). Proceedings of the Scientific Conference: Some Communication Experiences of Universities in the Current Context. Danang Publishing House.
University of Economics and Business, Vietnam National University (2019). Proceedings of the Workshop "Educational Communication in Universities in the Context of 4.0". University of Economics and Business Publishing House
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
All articles published in SJTTU are licensed under a Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA) license. This means anyone is free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided they give appropriate attribution to the original author(s) and SJTTU, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to SJTTU to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
Although the conditions of the CC BY-SA license don't apply to authors (as the copyright holder of your article, you have no restrictions on your rights), by submitting to SJTTU, authors recognize the rights of readers, and must grant any third party the right to use their article to the extent provided by the license.
